Your Garden of Media Relations

Clear, plant and cultivate. Then distribute. Have you ever compared gardening to media relations? In the case of a garden, you prepare the plot of land, clearing out the rocks and weeds. In the case of your organization, you pare down everything and develop a succinct message. Next, you draw the borderlines and prepare rows…

Time to Improve Your Marketing RBI

Here are five essential ways to promote your business. According to author and consultant David A. Fields, there are FIVE Marketing Musts for consultants who want to build their visibility — and these also apply to any individual and organization: Networking Speaking Writing Trade Association Digital Presence Consider which approaches are most comfortable for you…

Keep your recent conference current

Summarize and refresh the proceedings as evergreen insights. Your company or nonprofit organization convened a large event. Speakers delivered presentations; attendees asked questions and gave feedback. All in all – there were stimulating and productive discussions. How can you build on that momentum to keep the conversation going? A follow-up email is sent to participants…

Close-up of Your Digital Portrait

Complete and embellish the image of your online presence. When someone you met at a conference searches for you online, what will she find? What you say about yourself? Or is there a blank or incomplete space? You have the positive obligation to shape your digital presence and tell your story through multiple channels. As…

Create Your Own Traveling Classroom

Lead a workshop at the office of your contacts. Speaking engagements are a proven marketing strategy to get new clients. You may be invited to lead a session at a professional membership organization. You may also create your own event by recruiting a contact to host a meeting at their office and have that person invite their…

Grasp the Hidden Power in Your Networking Group

Diverse perspectives of members yield strategies. Networking. What could be new? Your networking group is a source of direct referrals, of course, and some of its members may even become clients. Through these contacts, you might land an introduction to a person connected to a company in your sights, following the maxim Everyone knows someone…

Make Your Five W’s Reader-Centered

See the Who, What, When, Where, Why and How from an outside perspective. When writing an article, an author or reporter traditionally thinks of the five W’s – Who, What When, Where and Why, plus How – as questions to be answered. Here’s how that familiar paradigm looks when the reader is put at the center…

Ragged Dick” by Horatio Alger

  No, this is not the title of a Tom of Finland coffee table art book, but the book that Nucky Thompson toted around in “Boardwalk Empire.” Nucky never understood that the rags to riches story made famous by Horatio Alger had a back story of hard work and honesty and perseverance. Oh well, poor…

Chinatown Loft at Open House New York

Chinatown Loft at Open House New York by Ritu Saheb, AIA I volunteered as a Visitor Host with Open House New York at the Chinatown Loft on October 15th. I love the mission of this organization, which is to open both public and private buildings to an average New Yorker for a weekend. What a…

“The Humans”

“All happy families are alike, every unhappy family is alike in its own way.” “Anna Karenina”, Leo Tolstoy In a world where Bob Dylan is a Nobel prize winner and a judge of beauty pageants is a presidential hopeful, “The Humans” is a Broadway show and an also-ran for the Pulitzer Prize. Again, much like…

“A Man Called Ove”

  Periodically I like to bore myself and others with my ill-informed opinions on matters of law. Today, I am not that bored and so….some opinions without merit…on a film. “A Man Called Ove” is Sweden’s offering for the 2017 Oscars. Ingmar Bergman, wherever he is resting, need not worry: “Cries and Whispers,” “The Virgin…

The Crowdfunding Craze: A Primer for Tax Professionals

Read the full article at the Taxstringer site  The popularity of Internet crowdfunding has exploded in recent years.  As individuals and businesses turn increasingly to this alternative form of financing, the regulatory response has been outpaced, leaving tax and legal advisors on uneven ground regarding client counsel.  This article provides an introduction to the players…

What Does it Cost to Buy a Home in NYC

As a first time buyer in NYC, it is important to know the real price tag on your purchase and create a realistic budget that will help narrow your search to properties you can afford and ensure you are able to make a competitive offer when you find “the one.” 1. Downpayment Most coops will…