Janet L. Falk

FALK COMMUNICATIONS AND RESEARCH
Public Relations and Marketing Communications

Executives hire me to help them get in the media; they attract prospects and keep in touch with clients. Nonprofit leaders use news stories to connect with donors. Contact me to discuss ways to make your phone ring.

I work with:
• attorneys
• business owners
• consultants
• executive directors of nonprofits.

When you see someone quoted in the news, where you have a similar idea, do you ask, “Why Her and Not Me?”​

The answer: reporters call the people they know; they don’t call people they never heard of.

As a Public Relations professional, I share a timely story idea and the source’s credentials with the media. When a reporter asks, “Why HER and Why NOW?”​ I will show you are a pragmatic observer about a hot topic.

Your law firm, business or consultancy will attract new customers, and stay top-of-mind with current clients. Together, we’ll design and implement strategic media relations programs to promote your timely industry insights to reporters, emphasizing how your service, product or idea can help others SAVE TIME, SAVE MONEY or MAKE MORE MONEY.

Executive Directors of nonprofits ask me to help promote their group’s advocacy, drive attendance to events and attract donors.

What is the cost of not being pro-active with media relations: watching others get the news coverage you crave and missing out on potential new business.

You’ll see examples of these public relations successes and media placements at http://www.janetlfalk.com/selected-clips

I share my expertise as a guest lecturer to MBA students and lead workshops for attorneys, nonprofit professionals and business owners.

Let’s discuss how we might work together and implement strategic media relations plans to generate interviews leading to good news — and clients — for you and your team

Specialties:

★ Media Relations
★ Public Relations
★ Marketing Communications
★ Newsletters
★ Press Releases
 

Hearing your phone ring is my motivation and greatest thrill.
Ready? Or will you wait for success?
Call 212.677.5770 or email [email protected].

CONTACT

Tel: +212.677.5770
[email protected]
www.janetlfalk.com
425 Main Street, Suite 12L
New York, NY 10044

CLIENT TESTIMONIALS

Janet gave a wonderful interactive presentation on Best Practices in Board Communication and Media Relations to nonprofit professionals at the Board Leadership Workshop for the Nonprofit Sector Resource Institute. It was outstanding and participants commented afterwards that they had learned a great deal from her. The fact that Janet prepared it on an extremely tight deadline made the presentation all the more impressive.

Audrey Winkler, Director, Nonprofit Sector Resource Institute at Seton Hall University

Your Garden of Media Relations

Clear, plant and cultivate. Then distribute. Have you ever compared gardening to media relations? In the case of a garden, you prepare the plot of land, clearing out the rocks and weeds. In the case of your organization, you pare down everything and develop a succinct message. Next, you draw the borderlines and prepare rows…

Time to Improve Your Marketing RBI

Here are five essential ways to promote your business. According to author and consultant David A. Fields, there are FIVE Marketing Musts for consultants who want to build their visibility — and these also apply to any individual and organization: Networking Speaking Writing Trade Association Digital Presence Consider which approaches are most comfortable for you…

Keep your recent conference current

Summarize and refresh the proceedings as evergreen insights. Your company or nonprofit organization convened a large event. Speakers delivered presentations; attendees asked questions and gave feedback. All in all – there were stimulating and productive discussions. How can you build on that momentum to keep the conversation going? A follow-up email is sent to participants…

Close-up of Your Digital Portrait

Complete and embellish the image of your online presence. When someone you met at a conference searches for you online, what will she find? What you say about yourself? Or is there a blank or incomplete space? You have the positive obligation to shape your digital presence and tell your story through multiple channels. As…

Create Your Own Traveling Classroom

Lead a workshop at the office of your contacts. Speaking engagements are a proven marketing strategy to get new clients. You may be invited to lead a session at a professional membership organization. You may also create your own event by recruiting a contact to host a meeting at their office and have that person invite their…

Grasp the Hidden Power in Your Networking Group

Diverse perspectives of members yield strategies. Networking. What could be new? Your networking group is a source of direct referrals, of course, and some of its members may even become clients. Through these contacts, you might land an introduction to a person connected to a company in your sights, following the maxim Everyone knows someone…

Make Your Five W’s Reader-Centered

See the Who, What, When, Where, Why and How from an outside perspective. When writing an article, an author or reporter traditionally thinks of the five W’s – Who, What When, Where and Why, plus How – as questions to be answered. Here’s how that familiar paradigm looks when the reader is put at the center…