Your Garden of Media Relations

Clear, plant and cultivate. Then distribute. Have you ever compared gardening to media relations? In the case of a garden, you prepare the plot of land, clearing out the rocks and weeds. In the case of your organization, you pare down everything and develop a succinct message. Next, you draw the borderlines and prepare rows…

Time to Improve Your Marketing RBI

Here are five essential ways to promote your business. According to author and consultant David A. Fields, there are FIVE Marketing Musts for consultants who want to build their visibility — and these also apply to any individual and organization: Networking Speaking Writing Trade Association Digital Presence Consider which approaches are most comfortable for you…

Keep your recent conference current

Summarize and refresh the proceedings as evergreen insights. Your company or nonprofit organization convened a large event. Speakers delivered presentations; attendees asked questions and gave feedback. All in all – there were stimulating and productive discussions. How can you build on that momentum to keep the conversation going? A follow-up email is sent to participants…